Strategic communication.
Clear targets - noticeable success!
Good communication is as individual as it is personal. The authenticity of your person or your company is paramount.
Successful communication needs clear goals and these must be in line with your corporate strategy. In a nutshell: clear goals lead to a good strategy and this to successful strategic communication.
My offer to you:
I am happy to accompany you on the way to successful strategic communication. How? With specially tailored workshops for a corporate and communication mission statement that expresses your very own personal spirit.
In this way we face three main sections:
First. We determine your corporate strategy or you let me know about it. The following questions are of great interest:
- What do you stand for in or what does your company stand for?
- What visions do you have in your self-employment or does your company have?
- What goals do you want to achieve in the medium to long term?
Second: In this section, we define the content and target groups. This is about the added value, the benefits, and the advantages that your customers (and in the case of SMEs also your employees) have from you or your company as well as your products and/or services. "Who communicates what to whom?" This is the central question here.
Third: Now we want to implement the whole thing and tell the story in detail. We define certain topics, define the communication channels that we want to use, and consider criteria for measuring success.
Operative (web) marketing.
From vision to implementation!
The clearer you are perceived with your company on the market, the faster you will have success. Your own website should convince and must authentically represent you, your company, your products and/or services. This requires a well-considered, market, and target group-oriented positioning and strategy in advance and always accompanying.
The website alone is not enough - the homepage is both, a result and a beginning.
You don't want to set up your own marketing internally in your company, but want to be looked after with a calculable, tailor-made communication package? Then my marketing service for SMEs and OPBs is just right for you!
For your active start in web marketing I kindly offer you:
... ongoing active search engine optimization,
... setting up and operating Google AdWords,
... setting up and operating your Google MyBusiness entry,
... filling other evaluation platforms as well
... ideas for mobile marketing.
In addition, there is the option of sending a regular, well-designed newsletter in the company's design via email. It goes without saying that this should be sent out professionally and personalized.
The right business card, a flyer, a postcard, posters, a table stand, beach flags, or maybe even deck chairs should also be made of one piece. This is the only way your corporate design - your brand - is perceived from the outside and can consolidate.
My offer to you:
My offer for you includes joint brainstorming and goes from conceptual planning to operational implementation. And if the requirements require the involvement of selected cooperation partners, the process remains completely smooth and easy with one contact person for you.
